Who Should Use Quality Link Building

First of all it should be established what quality link building is. There are two factors that define a quality link building campaign: quality content and inbound links from quality sites. Quality content should be defined as content that is of value as opposed to content that is of no interest. The content may be in the form of an article, a digital image, a photograph, a tool, an open source project or a whole host of other mediums. Links from quality sites are links from those site that are also of value as opposed to those that only exist for reasons such as selling text link advertising.
A real benefit of creating quality content and then pursuing quality inbound links is that the content will attract links from sites that are more likely to be trusted and provide powerful link weight. Links from trusted websites also help to generate reputation and referring traffic as opposed to lower quality links that may not provide any relevant browsers. These links are also more likely to be from websites that will have a long lifetime as opposed to say directories – some of which may only have a few years online.
When choosing the standards of quality that should be used for a link building campaign it is important to weight up how much time and/or money you are willing to spend, how competitive the search terms are that you want to rank for and how important it is to you to build reputation and referring traffic. If you are a small enterprise with a small marketing budget you will probably want to opt for lower quality link building strategies and choose less competitive keywords. This will probably bring you the best return for time and money. For example if you are a handyman from Birmingham you are probably going to benefit more from article marketing than link baiting.
Producing quality content can be a very time consuming avenue and will probably need to be a on-going task over months, years or on a permanent basis. The content would also greatly benefit from marketing, which will take even more important time. There is also the case that the content will not attract as much attention as hoped for and thus be a poor investment.

Article Source: http://articles.drbonomi.com

Jessica Navarro is an SEO consultant based in the UK who specialises in quality link building.

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